The innovative products I see take off usually aim at a job (something people have to get done again and again) that already exists in a place with its own rules, and do it at a new level. I call that space a playground; reading it before the first line of code is how a blue ocean gets created, and where your go-to-market starts.

“Most spaces similar to ours have bright white hospital-like lighting,” Ireland McCaughey, a co-founder of a Brooklyn laundromat, told Apartment Therapy in July 2026. Laundry bags pile up on top of the machines. You load your clothes, and then you wait.